For decades we have observed the benefits of our programs, but have lacked a structure and discipline to guide program evaluation. Like many nonprofits, we had been focused primarily on outputs (i.e. how many students do we serve? How many lessons do we teach? How many tournaments do we hold?) but wanted to transition to focusing more on outcomes (i.e. what skills do students learn in addition to chess? How do we prove that?). As an organization, we completed a strategic plan which called for more intense program evaluation. That would allow us to measure how well we were implementing our program model so we could continuously improve. It would also, for the first time, allow us to measure the impact for students who participate in more than one program over more than one school year.
Without the in-house knowledge, we engaged Project Evident. With their guidance, we built a sequenced logic model, to better understand how our programs fit together and better clarify our outcomes, for three of our largest programs: the in-school program, the after-school program, and the tournament program. We also needed support writing a Request for Proposal (RFP) to select an evaluation consultant to help us implement the evaluations and identify a Customer Relationship Management software (CRM) appropriate for elementary school students.